Curt Shilling has a lot of things going for him. The bloody sock has been auctioned off, he's tossing down in Fort Myers and seems to be ready for another season in good health. He's crusading for support of a cure for ALS and working with his wife Shonda and her SHADE foundation – but all work is not charity. Of course he's still a star pitcher for the Olde Towne Team but he's also out for some endorsements. The latest endorsement deal we've heard of is a partnership with TomTom the GPS navigation device. Number 38 is providing a voice behind the directions to augment your collection of friendly Brits, NYC cabbies, "the don," and a host of regular American spoken people that can be your new best friend while trying to get from point A to point B in the car. Curt joins the cast available for a $12.95 download to personalize your navigation device.

We're used to seeing him shield his conversations on the mound through a glove and not rocking the microphone, but he's got his own set of sayings both uniquely identifiable to the Massachusetts sports fan while at the same time very un-Masshole like. He will tell you to "take a U-Turn when possible" – obviously the preferred method of completing this play is just lay on your horn while you pop a u-ey, because really, who cares about on coming traffic, you've got somewhere to be. The TomTom navigation device is looking to pick up more of the market share with their new celebrity voice campaign. There seem to be so many on the market these days it's hard to determine which one really deserves a spot on your dashboard. From start (complete with Fenway reference) to finish you can have Curt Schilling giving you directions. Bostonist is going to just try and remember that it's not ScottScott for directions, it's CurtCurt – or, really, TomTom.